We’re proud to announce the launch of The Exchange Official Merch Shop, now live via The Merch Shops™ by Press Press Merch. This new collection supports one of Virginia’s most exciting new live music venues, and we’re honored to handle merch production, online sales, and fulfillment for a space that’s already making noise well beyond Roanoke.


Shop the collection: https://shop.presspressmerch.com/collections/the-exchange


Behind The Exchange is Across-the-Way Productions (AtWP), the team responsible for FloydFest, one of the most respected and forward-thinking music festivals in the country. FloydFest has built a reputation as a tastemaker festival, spotlighting artists across genres while cultivating a loyal, deeply engaged fan base.


Press Press Merch has partnered with Across-the-Way for many years, including extensive work supporting FloydFest’s merch programs. That long-standing relationship makes this next chapter with The Exchange Music Hall especially meaningful.


About The Exchange Music Hall
Housed in the historic First National Exchange Bank building, The Exchange is a state-of-the-art music hall designed to cement Roanoke’s place as a must-visit destination for live music and the arts.


The venue launched in spectacular fashion on New Year’s Eve 2025, with a powerhouse performance by Grace Potter. That opening night marked just the beginning. In Spring 2026, The Exchange will roll into a full year-round concert and events calendar, bringing national touring acts and unforgettable experiences to the region.

About Press Press Merch
Press Press Merch partners with artists, festivals, and venues to produce, sell, and fulfill merchandise that tells a story and scales with demand.


Photo Courtesy of The Exchange via Instagram. 

 

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