The wait is over. The official FloydFest 2025 Aurora merch collection is live and it’s loaded with fresh gear to get you ready for this year’s 25th anniversary celebration of Mountain Magic. This collection delivers bold designs, premium apparel, and a nod to everything that makes FloydFest iconic.


What’s in the FloydFest 2025 Merch Drop?

This year’s Aurora Collection captures the vibe of 2025 with vivid artwork inspired by the festival’s lineup, wild mushroom motifs, and the mystic visuals of the aurora borealis. Every piece is designed to celebrate 25 years of music, mountains, and magic—a milestone moment for one of Virginia’s most beloved festivals.


Here’s what you’ll find in the shop:

  • Graphic Tees featuring the full 2025 festival lineup

  • Tanks & Longsleeves for day-to-night mountain wear

  • Hats in multiple styles to keep the sun off and the style up

  • Socks because even your feet should be festival ready

  • Apparel like sweatshirts, flannel shirts, jackets, and fleeces for cool mountain mornings

  • Mushroom-themed graphics and 25th anniversary art throughout the collection


Everything is printed and fulfilled by Press Press Merch, the longtime merch partner of FloydFest and sponsor of the Bus Stop Stage, where up-and-coming acts have been blowing minds inside a retrofitted school bus for years.


Shop the official FloydFest 2025 merch collection now


A Quick Look Back: 18 Years of Merch, 5 Years of Sponsorship

Press Press Merch has been creating official FloydFest apparel for 18 years, helping tell the story of the festival through merch that fans wear for life. Over the last five years, we’ve also proudly sponsored the Bus Stop Stage—an experience that could only exist at FloydFest, where a converted school bus becomes one of the most electric, up-close stages in the country.


Our collaboration with FloydFest is rooted in community, creativity, and a shared belief in lifting up the artists and dreamers that make this place special. This merch drop is just one more chapter in that story.


Celebrate 25 Years of Mountain Magic

FloydFest isn’t just a music festival, it’s a cultural landmark in Southwest Virginia, a place where bands grow from unknowns to headliners, and where small businesses, artists, and fans build something lasting together. The 2025 merch collection is designed to reflect that journey, with wearable art that celebrates the past, present, and future of this incredible gathering.

Shop the official FloydFest 2025 merch collection now

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